Ferox is a one-woman cottage industry run from founder and maker Jade Paterson’s gaff in West Bridgford. We chatted about her love of cute animal-inspired prints, furs and hoods...
Do you ever worry that selling faux fur further encourages the real fur industry?
Next to all of the photos of my products, I state that it’s 100% faux fur. I think that enlightens people to realise that it can look so real. Like Quorn, but fabric.
Who do you have in mind when you’re creating pieces?
I guess festival goers, but a lot of older people order my stuff as well. I definitely go for an alternative crowd.
The hoods are your big seller, what do you think their appeal is?
When you go to a festival you can reinvent yourself because you don’t know anyone and you don’t get much chance to dress up in everyday life. With my hoods, you can get away with wearing them every day.
What else inspires the designs?
I listen to my friends, they give me lots of suggestions, but I get inspired by animals and nature as well. When I’m designing hoods I’ll think of an animal and look at photos of them to find the closest fake fur to them.
Are all of your pieces custom-made?
I made my basic designs and then all of my custom orders have spun off the original designs. I love to listen to what my customers are looking for; if I get the same suggestion from a few people, I tend to move in that direction.
Anything else you’d like to say?
There’s a really great independent designer scene here - people should have a look and take note.
Ferox Clothing on Facebook
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