Notts Sneaker Heads Discuss the Boom of the Trainer Industry

Saturday 12 March 2022
reading time: min, words

It’s hard to imagine a time when trainers weren’t everywhere you looked. For most of us, figuring out which sneakers to wear is just as, if not more important than, the rest of our outfit. But from an engineering breakthrough of fusing canvas and vulcanised rubber together in the early twentieth century to a multi-billion-dollar global business, the sneaker industry has taken over the world in a relatively short time. And Nottingham is no exception – walk down any high-street in the city and you’ll see multiple retailers flogging the latest creps, with queues forming outside some of the biggest brands before they open on most days. Footwear fan Isabella Read talks to some of Nottingham’s biggest sneaker heads to find out more about trainer culture in the city…

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