The Story Of Boots' 17: Selling Cosmetics to the Post-war Teenager

A talk led by Jack Moss, PhD Candidate, Dept. of History, University of Nottingham  

Djanogly Theatre

In 1968, Boots launched a cosmetic range for teenage girls. Join us to explore how 17’s marketing campaigns captured the era’s emphasis on pleasurable self-expression, whilst simultaneously persuading girls to restrain their make-up use. 

Part of the exhibition Counter Culture: 175 Years of Shopping at Boots at the Djanogly Art Gallery